The Wrapper project
Typographic Voice and Visual narrative exploration
This project is about the synthesis of typographic explorations in the design by balancing its hierarchy.
Tools used:
Adobe Photoshop
Adobe InDesign
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Motion Piece
Study of Typography Heirarchy
Our task was to select a food canned wrapper, extract the information from the wrapper and then divide it into 3 sections i.e. L1, L2, L3. This information was later divided on the quadrant grid in different ways to create and understand what makes a dynamic layout and type hierarchy.
The canned food chosen was Red Beans and Rice by Margeret Holmes, Homemade easy.
Type Specimen Book
Step 1 - One typeface, one size, one weight
L2 which is the major part of the text is divided into either 3 columns, 2 columns, and in some cases even 4 columns. This exercise was mainly done to balance the layout just by using text but my big task was to create the hierarchy for the headline L1.
The whole interesting study about Step 1 in all 6 quadrants with different layouts to bring and balance the typographic hierarchy by using the same typeface with the same type size but still to make the L1 stand out.
Step 2 - Two typefaces, two sizes, two weights
Later in step 2, the constraints change, you explore with two typefaces, two sizes and two weights. I started playing with L1 i.e the headline by increasing its weight and size. And here is another example of step 2 where I played with L1. By increasing the size and font size the balance in the layout was the challenging part.
Step 3 - Two typefaces, various sizes, weights and rules
In step 3 another element i.e. the line was introduced so that it would create a flow and put emphasis on the headline by adding dynamics to the layout.
Not only the linear lines but I also explored the possibility of using organic lines drawn by brushes, calligraphy tools, and ink.
Step 4 - Free form exploration
Step 4 was a medium for me to just play with different typography techniques. In this step, I used all my hand lettering calligraphy skills to create bold typographic layouts. Here readability of the text was not my main motive but my main focus was to explore my ideas with different techniques and tools.
Typography to me is such a tool that can change the layout by creating the hierarchy and dominance in any design.
